AVC
|
|
|
|
Overview Communications Analysis is used to compare the intended meaning of a communication to what is actually being transmitted to listeners and viewers. Communication can be any kind of company documents, speeches, advertisement, video's, email, or any other type of communications. Also, communications analysis used to make sure that communications are aligned to the company’s vision/mission, values, and branding. Purpose Communications Analysis is used to understand the priory competencies and values inherent in each part of a given communication, such as a document, or video. The analysis determines what values are represented as the vision/mission of the communications, what leadership and management styles are being reflected, and what core competencies and values are being transmitted. Another purpose is to understand the meaning inherent in the communications and what values are conveyed to the readers and listeners. A third purpose is to establish the integrity of the message determined by consistency of meaning, topic by topic. Discrepancies cause unwanted confusion that sends the wrong message. Communications Analysis will:
Choice of Documents The most common documents chosen for analysis are mission/philosophy statements, policies and procedures, by-laws, brochures, annual reports, and leaders presentations. It is important that wide ranges of documents are chosen for analysis so that obvious as well as the subtler aspects of the organization are represented. Often keynote speeches or yearly meetings are video taped and can be evaluated in the same manner. Philosophy and mission documents generally reflect the original values that motivated someone to someone to start the organization in the first place. They contain the vital energy that drives the organization and gives it direction. When people and employees are in touch with these core values they are more likely to be energized and motivated. These are the values that provide unity with an organization. They are like an umbrella under which all other values, diverse as they may be, can come together as a cohesive whole. It is here that the values reflecting the vision of the organization are found. Policies and procedures contain values defining the everyday functions of the organization and the management styles best suited to carry them out. Frequently there will be a discrepancy between values found in different sections of these documents. Older documents may clash with newer documents and contain values that are no longer appropriate to the needs of he organization or its vision. In this case, it is important that they are identified and such changed accordingly. Compensation plans, benefit packages, and by-laws reflect the security aspect of the organization. These should be adequate to provide employees with sufficient freedom from the anxiety of meeting survival needs so that their creativity and productivity is maximized. The more the vision values reflect the need for high levels of creativity, the more need there is for adequate values addressing security needs. Communications Analysis consists of communications selection, analysis, evaluation, and report generation.Communication Selection – The selection of the communication is dependent on what you are trying to measure. The more communications that are selected the more comprehensive the analysis. Analysis – Each communications is run through a computer analysis program that extracts its meaning, competencies, and values. Evaluations – Results of each communication is printed, evaluated, and compared. Report Generation – A report is generated for each communication and a gap report stating the discrepancies and differences between documents is generated. |
|
Send mail to
webmaster@lifetour.com with questions or comments about
this web site.
|
